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This Month's Survey:
Category Management

Sevista News

Read and Learn from
Case Studies
Sevista has published additional comprehensive case studies. Visit www.sevista.com/about-us/case-studies and read how others are using Sevista to maximize e-marketing results.

If you’re interested in your organization being featured in Sevista View and on our website, please contact your account manager today!


Case-In-Point
Stratix Corp. Counts on Sevista to Drive High Growth

The past three years have been a whirlwind for Atlanta-based Stratix Corp. The mobility solutions leader has grown from $55 million to $109 million. During that same time period, the company has also become an expert at e-marketing. Since 2005, the company has realized the many benefits of a smart e-marketing strategy using email, web forms and online surveys.

"E-marketing gives us tremendous ability to touch and communicate with our audiences. We couldn't envision driving this level of growth without e-marketing, and without Sevista," says Paul Shiman, vice president of marketing, Stratix Corp.

That "everything" runs the gamut. Stratix leverages Sevista for tradeshow, webinar and other event promotion, for client notifications and for internal satisfaction surveys. "For us, Sevista is an essential tool that we use year 'round. Everything we do to communicate, we use Sevista," Shiman adds.

Since leveraging the power of e-marketing, Stratix, which provides mobile solutions, technology and service components for companies needing to access mission-critical data anytime and anywhere, has hit send on 66 campaigns. These campaigns allow Stratix to communicate effectively with its universe of 17,000 people.

Stratix especially appreciates Sevista's safeguards that assure the mobile technology company is never blocked or blacklisted—managing bouncebacks and unsubscribes; providing a dedicated IP address; and providing SPAM scoring functionality. In addition, Sevista's competitive pricing and strong commitment to client service are among the most valued components of Stratix' e-marketing partnership. Learn More

E-marketing
Best
Practices

Email Marketing and Tighter Belts

We know that economic forces are requiring many marketing departments to tighten their belts. In times like these it's important to remember the effectiveness email marketing.

The Direct Marketing Association projects that every dollar spent on email marketing in 2008 will have an ROI of over $45. Although down slightly from 2007, this shows email marketing is still a tremendous value.

A recent survey of 2,000 online marketing professionals by Datran Media indicates that eight of 10 cite email as the best performing medium, ahead of search and display. Moreover, 82% of marketers surveyed indicated they plan to increase their use of email marketing, and 55% of respondents said they expect ROI from email to be higher than any other channel.

Smaller marketing budgets dictate spending money where it has the most impact per dollar. That value can be found in email marketing.

Leveraging
Sevista Functionality


Category Management

Sevista's Category Management feature allows for more efficient viewing and management of campaigns, documents and images. Similiar to a "folder" concept, Sevista allows you to create "categories." Your campaigns and images can be "tagged" and assigned to one or more of these categories. Category Management is currently available in the following product areas.

1. Asset Manager
2. Online HTML Editor
3. Newsletters/Campaigns

One great way to utilize Category Management is in conjunction with your archived campaigns and newsletters. Rather than searching through all of your past campaigns, you can narrow the search by category. Searching for "Monthly Newsletters" or "Sales Promotions," for example, reduces the total number of campaigns to be reviewed—and saves you time.

Category Management is also useful when dealing with large numbers of images. You can categorize images and documents by campaign or promotion and streamline future searches.

Additional information and help on Sevista's Category Management features are available here.

Questions, Comments?
Contact Sevista at 678-405-6044 with questions or comments about becoming a customer.

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